Understanding Search Engine Marketing (SEM)
The use of SEM as a marketing tool integrated to the Search Engine Optimization strategy of a business is an effective method of maintain competitiveness within the increasingly competitive market space. As the competition that your business in Sri Lanka faces becomes increasingly more complex it is important to note any form of strategy which will result in improving your performance and create more avenues for revenue generation.
When you consult with a reputed SEO Agency in Sri Lanka on how you can create an SEM strategy for your business, it is first good to understand the role such a strategy is going to play and what sort of techniques will be implemented. Unlike the broader topic of Search Engine Optimization this primarily involves the use of paid advertisements which appear on pages of search engine results. In order to advertise, the advertiser selling a product or service in Sri Lanka must bid for related keywords so that their ads can be displayed when related searches are being carried out. The following are some of the forms in which such ads can appear.
- Text based ads – which are often smaller
- Product listing ads – which are more visual
Benefits To Businesses In Sri Lanka
Most businesses implement a Search Engine Optimization strategy but fail to get full use out of SEM. Therefore when you discuss such a strategy with your SEO Agency it would be helpful to ask how this aspect too can be linked to improve your overall online presence as it is known to provide a host of advantages. By buying traffic through strategies such as paid search activities, your business ads will become visible to those who are looking for products or services similar to those which you are offering.
It is believed that Search Engine Marketing is very much more cost effective compared to other forms. Unlike having to spend higher amounts of money on advertising methods such as direct mail or yellow pages which are now losing traction, such target specific ads which require much less of an investment are highly suitable for all types of businesses, especially small businesses that cannot invest in advertising methods which require significantly large initial investments. Such ads can also be designed by your SEO Agency to capture local searches and target consumers directly in your target location which will result in more successful conversions.